The traditional wooden door market is restricted

The traditional wooden door market is restricted

After years of development, the traditional wooden door industry has made some progress. In recent years, with the global economic downturn, the traditional wooden door industry has faced a situation of market shrinkage and rising costs. In addition, traditional wooden doors are labor-intensive industries, and the entry threshold is low. The expansion of previous years has led to excess capacity. In the period of rapid growth, the traditional wooden door industry has been temporarily covered by some of the deep-seated contradictions and problems of the industry, and gradually exposed. In general, the development of the traditional wooden door industry mainly has the problems of high dependence on materials, unreasonable structural reforms, and lack of innovation consciousness, which profoundly affects and restricts the development of the traditional wooden door industry.

Material-only arguments make it out of touch with the public Traditional wood culture has used yellow pears, red sandalwood, red rosewood and other materials in its development. The literati in the Ming Dynasty appreciated the wooden door of Huanghuali, because its texture of “layers and stacks” reflected the literary pursuit of nature and poetic pursuit of life. In the middle of the Qing Dynasty, "Redwood" became popular as a replacement for rosewood. Nowadays, mahogany has become a common name for traditional wood timber. In addition to its functions, mahogany wooden doors have become a symbol of status.

Material theory alone confused the concept of mahogany and traditional wooden doors, ignoring the structure, craftsmanship, and cultural values ​​of traditional wooden doors, artificially reducing the simple and natural folk crafts in daily life utensils, cutting off the characteristics of regional wood materials, and having a complex aesthetic tendency. Bloated. Japanese famous folk art theorist Liu Zongyue believes: “Only from the world of folk art can we seek to produce the natural, healthy and simple agile beauty.” The “hot” doors of mahogany wood refract a certain social phenomenon if the descriptive wooden doors represent It is an elegant and elegant literary culture. The mahogany wooden doors embody the pursuit of colorful and beautiful material and secular cultures. As a result, only a few people have been able to consume and the market has become smaller and smaller, and it has gradually become disconnected from the masses of consumers.

The development of the traditional wooden door industry forms the so-called “material dependence”, which restricts people’s subjective choices. Material traders play a pivotal role in it, and materials have become the “bottleneck” that restricts the further development of the industry. It is believed that with the constraints of resources and people’s increasing awareness of environmental protection, the competitive core of traditional wooden doors will not necessarily be confined to the material itself, but should pay more attention to design and craftsmanship in order to achieve its best and use it to its full potential.

The simplification of the structure leads to a low quality. In order to adapt to the modern industrial production, the production enterprises generally reformed the structure of the traditional wooden door. Some of these transformations were successful. While ensuring the strength, the production efficiency was improved. The rationality of some transformations was open to question and required time to test; due to the massive advancement of such technological transformation, the traditional elements of the wooden door culture were weakened, resulting in quality. Not high product appears. In the case of the traditional shoulder-shoulder remodeling, for example, the shoulder pad is a common eaves structure in the traditional wooden door. It is a part of the leg below the waist, and the 45-degree oblique shoulder corresponding to the tooth bar is cut out and the triangle is chiseled. Blink, snap with the tongue of the triangle of teeth. The slanting shoulders are also made of "hanging pins" with large, small, and trapezoidal cross-sections that fit into the notches on the back of the bars. The panel's own weight and load-bearing weight are spread on the waist and on the dental plate, and are transmitted to the legs and feet through the shoulder pad. The use of hangers restricts the movement of the components in the horizontal direction so that the teeth and the legs become one.

The traditional practice requires multiple milling operations on the legs and the reference plane is not easily determined. Therefore, modern production often changes the original three-dimensional structure of the hug-shoulder cymbal, and each groove in the dental plate and the leg foot, using a wedge nail to fix the dental plate and the legs; some even separate the legs from the top surface and use it in large quantities. The rake is attached to the panel and the waist by means of the adhesive. These methods save the material of the leg and foot parts, and the manufacturing process is simple, but mainly rely on the role of the adhesive, and lose the advantages of the three-dimensional connection of the traditional enamel structure. After the tooth plate is snapped, it will not be able to pull tightly or pull it tighter. After the adhesive fails, the plates are easily pulled apart and are not easily repaired. This is a problem that causes headaches for consumers.

The concept of restraint has led to innovation disputes in the dissemination of cultural symbols, as people's love and pursuit of Chinese culture is gradually heating up, as a hidden symbol of Chinese culture is widely used. The application of design in design is not simply for structure, but more for cultural resonance. However, there have always been different views on the innovation of traditional wooden doors. Some people think that the transformation of the traditional wooden door can not change the structure of the concrete, can not use modern connectors; Some people think that in the transformation process, the internal structure of the traditional wooden door can be changed, but to maintain the appearance of the same shape. The author believes that in the process of the formation of traditional wooden doors, "change" is the theme, and it is constantly evolving and evolving in the form of gradual progress. Due to the fact that they are subdivided according to different markets, the structure of traditional wooden doors can be rationally modified.

However, transformation must first follow the tradition and adopt ancient methods to continue the old values. This part of consumers hopes that traditional wooden doors can inherit traditional shapes and craftsmanship. Therefore, this production method is not aimed at production. It is suitable for the production of high-end wooden doors such as red rosewood, red sandalwood, and huanghuali, and is used for the collection of mahogany “fans”. . In modern society, people want their own personalities and characteristics, and the traditional hand-made custom features of wooden doors are in line with this demand. Hand-tailoring can be tailored to meet the needs of customers in a variety of small batches, creating different styles and sizes.

Traditional wooden doors are traditional industries. Under the new historical conditions, they need to renovate the mahogany wooden door industry through technological innovation, mass produce antique wooden doors, and develop new structures and special technical equipment for mahogany wooden doors to enhance industrial competitiveness. Learn from the traditional wooden door's concrete structure and styling features, use modern materials, and innovate modern wood doors with distinctive and differentiated features.

With the rapid development of emerging markets, China's wooden door industry has a good momentum of development, Dongguan City Wooden Door Association said that through this "walk into South America" ​​series of activities, actively looking for raw material partners, while looking for dealers, for the wood door industry's own brand Develop new markets.

Government paving companies look for opportunities for the city's wooden door companies. Although domestic sales are in force, they are facing fierce domestic competition. The European and American markets have continued to slump, the growth of foreign sales has been sluggish, and the rapid development of emerging markets has brought new opportunities to the wooden door industry. This trip to South America, under the leadership of the municipal party and government delegation, organized representative enterprises to enter South America. It is a good opportunity for Dongguan Wooden Door Enterprises to develop the South American market.

Yuan Shihao, president of Dongguan Wooden Door Association: “Because our wooden door in Dongguan has a very low and very low proportion in South America, our major markets are in the United States and Europe. This time I think we are going to South America and we are also going out of our products. Going out of our brand is a very big opportunity. We went out this time mainly to investigate whether its entire consumer group is suitable for our Dongguan products, and the other one is to understand them, such as tariffs, consumer groups, Demand is something we pay attention to."

Establishing Distribution Channels for Independent Brands Dongguan Furniture Association revealed that at present, Dongguan wooden door companies face a dilemma in overseas markets, that is, it is difficult for independent brands to go out. Wooden door companies in Dongguan sell their products in the European and American markets basically as OEM sales. The association hopes to use this platform built in South America to contact more customers and partners to establish a distribution channel for its own brand in Dongguan. Yuan Shihao, president of Dongguan Wooden Door Association: “We will have a cooperation with South American industry associations. We will also consider setting up our wooden door store there. We will also have one there, including stores. Fortunately, raw materials are good, we all have the purpose of cooperation. We hope to go out this time and be able to play our entire market in South America and replace their branding with our brand.”

Taking the Zhanjiang region of Guangdong as an example, in 2012, a total of 4,957 batches of wood products such as wood doors were exported from the Zhanjiang region with a value of 330 million US dollars. The export batches and value of goods increased by 9.2% and 26.9% respectively year-on-year. The value of exports exceeded 300 million U.S. dollars for the first time, among which, exports to the EU accounted for 19.2% of the total exports of wood products in Zhanjiang. In January of this year, the export value of wooden doors in the Zhanjiang region reached US$ 87.682 million, a surge of 1.2 times year-on-year, and then it oscillated to decline. The value of exports to April was only US$ 37.361 million. The reason why the Zhanjiang wooden door exit did not continue its good momentum in January, one of the important reasons is that since March 3 this year, the European Union enforced the new timber laws and required that the raw materials for the wooden doors exported to them must obtain the FSC “identity card” to further improve China's wood products lost European threshold.

European Union enforces new timber laws and regulations Western countries have always regarded our country as a country with high risk of illegal logging. The enforcement of the European Union's "Lumber and Wood Products Regulations and New Environmental Design Directive" has, to a certain extent, weakened the competitiveness of China's timber products such as wooden doors for export to the European market, and will also bring major impacts to China's wood products such as wood doors. The impact of the negative impact is mainly the following four aspects:

First, it is more difficult for enterprises to obtain FSC certification. Globally, at present, only 10% of the world's certified wood is. As far as China is concerned, since China's forest certification has just started, less than 1% of the wood certified in the market is. The new regulations require that wood products imported into the EU market must be certified by the Forest Stewardship Council. However, the standards of the organization and other countries do not recognize each other. This has brought about a great deal of legality certification or certification. The difficulty of not providing enough legality to prove that wood and wood products will be blocked by the EU.

The second is the substantial increase in the cost of exporting wood products. First of all, companies must invest a lot of money and manpower in technological transformation to improve the quality of the environment. Second, the cost of raw material transportation will increase. Due to the fact that there are few local forest farms certified through FSC forest supply, the cost of purchasing raw materials from off-site sources will increase significantly after EU customers request them. Again, the certification fee will increase. The company will increase the relevant inspection, testing, certification and public relations procedures and other related expenses. Enterprises want to pass FSC certification requires certification costs of 30,000 yuan, after each year need annual review, the annual audit fee is about 15,000 yuan, and after the implementation of FSC forest certification, the company must invest in the certification of the forest management unit for the purchase of raw materials cost. In addition, the cost of imported raw materials will increase, and the certified imported timber costs about 10% higher than that of ordinary imported timber. The above situation will undoubtedly increase the cost, which is a great challenge to the enterprise.

Third, the threshold for wood products exported to Europe has been greatly improved. Some companies in China need to import logs and timber products from countries such as Russia, Malaysia, Indonesia, Solomon Islands and Papua New Guinea, and many countries in these suppliers have illegal logging problems. Therefore, European log ID requirements may be It will cause some wooden door companies to miss orders. Different countries have different laws and regulations, it is difficult to prove whether the source of timber is legal, and the source of origin of some imported timber cannot be verified. This will have a major impact on the export enterprises of wood products in China, especially small and medium-sized wood products export enterprises. It may force them to exit the European market.

Fourth, the export clearance of wood products has been greatly affected. After the implementation of the new EU Directive, customs in Europe may impose more stringent inspections on imported wood products. For example, the “due diligence” review content is added to the existing complex customs clearance process, which is bound to increase the export of wood products. The cost of customs clearance for production companies is not conducive to convenient customs clearance. At the same time, it also greatly enhances the discretion of the EU port authorities on China’s export of wood products to Europe, leaving a broad space for imagination for its trade restrictions.

Although the new directive will have a major negative impact on China’s exports to the wood and wood doors industry in the short term, it will be a challenge and an opportunity in the long run. The new regulations will be beneficial to the regulation of wood export market in China and the improvement of product quality. It is not only beneficial to the future development of the wood and wood door industry in China, but also can effectively regulate the market, further eliminate backward and irregular SMEs, promote the transformation and upgrading of wood doors industry, and improve the quality, grade and international competitiveness of export products of wood and wood doors industry in China. .


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